SEO Search Engine Optimization is one major topic for every beginner in the website or blog industry. Thousands of people search up the term “SEO” each day. Nonetheless almost all digital marketers and bloggers use this very industrious tool to make sure they stay on top. You may have heard about SEO with phrases like rank on google or bing , SERP (Search Engine Results Page) and other terminologies. If you have questions like what is SEO and how do i use it, then this article is for you.
What is SEO?
Search engine optimization ( SEO ) is simply a method of improving a website to increase the chances of it appearing for related or relevant searches. If you are here already then i guess you know what search engines are. The likes of Google and Bing. Perhaps you do not know how search engines work to always provide users with the best search results for each search term. I will tell you how.
How does SEO work?
Now, first think of search engines as a librarian, the internet is the library and all the billion webpages on the internet are the books. If a user wants to access a book where in this case is a webpage. He asks the librarian which is the search engine(Google or Bing).
Now the Librarian, having knowledge about the whereabouts of what you are looking for, goes to bring it out for you. And that’s when you see in seconds after you tell google you want something by typing the search term. Now, that knowledge that the librarian has about the whereabouts of the book enabling him to rapidly retrieve what you want for you is what we term as Indexing.
Search engines gathers all that knowledge about webpages using bots. The bots crawl pages on the web, going from site to site and page to page collecting information about those pages and putting them in an index. And then after, Based on an algorithm, the bots analyze the pages in the index, and considers other factors or signals like the ranking or authority and trust, to determine the order in which pages should appear in the search results for a search term.
There may be other very important factors that affect how your webpages may rank or appear on search engines. Your sites performance , architecture, the organization of your posts or text ,The images included in your posts. and how detailed your posts are to best answer a search query. So that’s basically what SEO is all about.
Remember search algorithms are designed to ensure that the most relevant, authoritative pages are provided for users to ensure efficient search experience. Optimizing your site and content all these factors in mind goes a long way to help your website reach its potential audience. Unless maybe you have your target audience and you do not see the need to hassle on the SEO. Here is what you need to know.
Why is SEO important for marketing?
Maybe you don’t see the use of organic traffic because you have a good source of audience. Or you may have a good marketing strategy which maybe running ads. Well, unlike paid Ads, you can’t simply pay search engines to make your pages appear first in order to gain higher organic search rankings. This is why for every industry you put up on the web Utilizing SEO to make sure you show up for searches is key.
People are conducting searches basically every second, And who knows, maybe one of these people was trying to find a service product or knowledge that is accessible on your website. If your SEO is done appropriately, then you reach out to those audience who could be potential customers. Search or Organic traffic is often the primary source of traffic for brands and complements other marketing channels.
You have a company or Brand that is based on the web. My guess is you are looking for customers. If that is true then SEO is the most appropriate way to make sure you reach those customers. Showing up on the front page of Google for a relevant/related search query is the ultimate goal for every industry and that’s the fact.
SEO is the magic you have to work on your article in order to make Google very likely to include your post as one of the top results whenever someone searches for that keyword.
SEO is a real big fish to fry, But thankfully Infomargin explains in details all that it entails. Lets dig deeper. Take a glance at SEO and you will see it’s divide into sections. There are;
- Types of SEO (On-page SEO and Off-page SEO).
On-page SEO concerns all of Google’s ranking factors that they determine by directly looking at the page you try to optimize, such as your headlines, content, and page structure. This aspect greatly depends on the skillsset of the publisher. The better the on-page optimization, the bestter results.
Off-page SEO refers to all other variables Google takes a look at, A webmaster may have little control over this, since this time round, the search engines depend on external factors like the page authority, trust of your brand, how well your site is linked to and other factors. These two channels must be bridged in order to get the best out of SEO.
2. The methods of applying SEO (White-hat SEO and Black-hat SEO).
Black-Hat SEO focuses on optimizing your posts for the search engine purposes only. Such people are not really up to provide quality content for their audience. I would’nt say this is an entirely bad thing to do but this is sort of a get-rich-quick scheme and most people tend to use black-hat SEO a lot.
White hat SEO, on the other hand focus on providing content for the human needs whiles optimizing your the structure of your web pages for search engine ranking too. You’ll try to give your human audience the best content possible and make it easily accessible to them by organization playing according to the search engine’s rules.
Grey-hat SEO: This type of SEO is simply a combination of both practice. Itis typically implementing all the tactics to make sure your website is optimized without involving any features you could be penalised for. It is considered informal since it is only a mixture of the two.
Having the knowledge in all these aspects sets you on the road to SEO Land. A more detailed explanation is added below.
- Types Of SEO >> Learn More About On-Page SEO & Off-Page SEO Practice
- Methods Of SEO >> Learn More About White-hat SEO & Black-hat SEO